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Reaching Youth Worldwide
SummaryText
The Johns Hopkins University Center for Communication Programs (JHU/CCP) and its primary project Population Communication Services (JHU/PCS) worked with partners in more than 25 countries on strategic communication programmes comprising a variety of interventions designed to reach different segments of the youth population with different needs. Included in this working paper are six approaches that JHU/PCS used to help young people make decisions that positively affect their health and welfare. The projects selected occurred from 1995-2000. The paper includes experiences from Kenya, Uganda, Zambia, Nicaragua and Perú and discusses a set of lessons learned on how to effectively reach young people.
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