The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Partnership with the Media: Working with the Media for HIV/AIDS Prevention

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This handbook, developed by FHI's AIDSCAP's Behaviour Change Communication (BCC) unit, is part of a collection of nine handbooks that discuss concepts in behaviour change communication (BCC) in relation to HIV/AIDS/STI issues.

"Partnership with the Media" is intended to provide the reader with several complementary ways to establish a long-lasting partnership with the media.

This 56-page handbook provides several ways to develop long-term relationships with the media including ideas for four events to be held with media professionals; suggestions for encouraging the development of a network of media professionals interested in HIV/AIDS and sexually transmitted infections (STI) issues; and suggestions for providing journalists with incentives for covering HIV/AIDS/STI issues.

Table of Contents
  • Introduction
  • Partnership with the Media
    • Who Are the Media?
    • What Is a Partnership with the Media?
    • Why Form a Partnership with the Media?
  • Who are the Partners?
    • Media Policy Makers
    • Gatekeepers
    • Journalists/Writers
    • Journalism Schools
  • The Planning Stage
    • Who Are the Media in YourCommunity/Region/Country?
    • Situation Assessment
    • Resource Identification
    • Information Package
  • The Partnership Events
    • Suggested Events
    • Co-Sponsoring Events
  • Event One - Sensitization Meeting
    • Sensitization Meeting Topics
    • Sensitization Meeting Agenda
    • Assessing the Sensitization Meeting
  • Event Two - Discussion Seminar
    • Information Package
    • Discussion Seminar Agenda
    • Assessing the Discussion Seminar
  • Event Three - Journalists' Workshop
    • Journalists' Workshop Topics
    • Journalists' Workshop Agenda
      Part One - HIV/AIDS and the Media
      Part Two - Strengthening HIV/AIDSReporting Skills
      Part Three - Identifying Resourcesand Networks
    • Assessing the Journalists' Workshop
  • Event Four - School of Journalism Meeting
  • Follow-up Steps
    • Creating and Using Existing Networks
    • Keeping HIV/AIDS/STIs in the News

Click here to download the publication in PDF format [237.5 KB].

Click here for a list of all the handbooks in this BCC series.

Publishers

Number of Pages
56