Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Parents Versus Peers

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Affiliation

Ohio State University

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Summary

According to the results of this study published in the journal "Communication Research" in 2001, peer mediation and pressure often promotes more positive orientations toward antisocial television, which in turn leads to greater aggression.


From the Abstract

Although research demonstrates that parents can protect their children from harmful media effects by engaging in parental mediation, parental influences may wane when children reach adolescence and face pressures from peers. The Sullivan-Piaget thesis suggests that peers become especially important and influential during adolescence. Surprisingly, very little mass communication research has considered the role of peers in shaping media effects on adolescents. This study took a first look at peer mediation of antisocial television and found that it occurs more frequently and is more potent than parental mediation. In addition, peer mediation promotes more positive orientations toward antisocial television, which in turn leads to greater aggression. Whereas parental mediation can inhibit negative media effects, peer mediation seems to facilitate harmful outcomes. It is suggested that future research follow up on this initial study of peer mediation so that this potentially important construct can be further developed and understood.