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The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Mobile-based Conditional Cash Transfers - 62.3% vs. 58.4% Full Immunisation

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Strategy researched

Mobile-based conditional cash transfers (mCCT) with varying amounts, schedule, design, and payment method with or without automatic short messaging service (SMS) reminders

Impact achieved

Full immunisation coverage (FIC) was 62.3% (4,980/7,998) for participants receiving any mCCT, compared to 58.4% (934/1,600) for the SMS arm (adjusted odds ratio [OR]:1.18, 95% confidence interval [CI]: 1.05-1.33, p = 0.005). SMS had a marginally statistically significant impact on FIC versus control (OR: 1.16, 95% CI: 1.00-1.35; p = 0.046).

Country of study

Pakistan

Research methodology

7-arm, factorial RCT with 5 mCCT arms, one reminder (SMS)-only arm, and one control arm; 11,197 caregiver-child pairs

Journal

eClinicalMedicine; 2022

Journal paper title and link

Small mobile conditional cash transfers (mCCTs) of different amounts, schedules and design to improve routine childhood immunization coverage and timeliness of children aged 0-23 months in Pakistan: An open label multi-arm randomized controlled trial

Excerpt from Abstract

"FIC at 12 months was statistically significantly higher for any mCCT versus SMS (OR:1.18, 95% CI: 1.05-1.33; p = 0.005). Within the mCCT arms, FIC was statistically significantly higher for high versus low amount (OR: 1.16, 95% CI: 1.04-1.29; p = 0.007), certain versus lottery payment (OR: 1.30, 95% CI: 1.17-1.45; p < 0.001) and airtime versus mobile money (OR: 1.17, 95% CI:1.01-1.36; p = 0.043). There was no statistically significant difference between a flat and increasing schedule (OR: 1.03, 95% CI: 0.93-1.15; p = 0.550). SMS had a marginally statistically significant impact on FIC versus control (OR: 1.16, 95% CI: 1.00-1.35; p = 0.046). Findings were similar for up-to-date coverage of penta-3, measles-1 and measles-2 at 18 months."

Summary at this link