Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Making the Most of Mentors: Recruitment, Training, and Support of Mentors for Adolescent Girl Programming

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A growing body of evidence shows that asset-building can boost girls' life chances by improving their health, educational status, livelihoods, and safety. In response to the evolving evidence base and to help inform programme practices, the Population Council has developed tools to support different aspects of group-based programming for girls aged 7-24 years that has a particular emphasis on mentoring.

The Population Council notes that the definition of a mentor's role will depend on the goals and ambitions of the programme. Some programs aim to deliver basic skills and information; mentor roles in such programmes may centre on creating an engaging environment for participants to learn and apply the material. Other programmes strive to create wide-ranging change in community norms about girls and gender; mentors in these programmes may be expected to conduct activism and deep community engagement in their role as change agents.

The resources presented in the toolkit were developed and adapted for use by the Population Council in countries around the world, including Bangladesh, Burkina Faso, Ethiopia, Guatemala, Kenya, Mexico, and Zambia; in both urban and rural contexts; and with in- and out-of-school girls, married girls, girls in domestic work, and others. Specific details about the programmes and links to the resources are provided in the Appendices. All resources contained in the toolkit are intended to be used as examples that users can adapt for the context where they work. Adaptations to local needs, languages, and illustrative examples also may be warranted.

Featuring activities, case studies, guides, and tools, the resource is designed to be practical and user-friendly for programme planners, practitioners, mentor trainers, and mentors themselves. It includes:

  • Experiences from the Population Council's work in adolescent girl programming;
  • Mentor recruitment and training strategies;
  • Exercises used by mentors to facilitate programme sessions;
  • Mentor-retention strategies;
  • Monitoring and evaluation tools; and
  • Models for sustainability.

Also available is a related October 2016 webinar called "Making the Most of Mentors, a Key Ingredient of Girl Platforms". In this video (see below), Population Council staff from local Kenya and Guatemala offices explore the mentorship model in girls' safe spaces and programming. Staff describe the criteria for selecting girl mentors, review strategies for recruitment and retention of mentors, elaborate on methods of and tools for training and supervising a mentor cadre, and introduce resources for mentor training and monitoring, and those resources' adaptation. Staff use case study examples to illustrate several of these key concepts.

Number of Pages

144

Source

Ideas that Matter, October 1 2019; and Population Council website, October 22 2019. Image caption/credit: "Girls in the Council's Abriendo Oportunidades program, an initiative to build the skills of young indigenous girls ages 8-19 in rural Guatemalan communities" - Population Council