Kahi Ankahi Baatein (KAB) [Speaking the Unsaid]

KAB combines the need to disseminate accurate information on SRHR with the opportunities that information and communication technology (ICT) provides. Adoption of ICT was a purposive decision, as it can maintain accuracy of information, without any distortion, up to the last listener. This info line is a free and uses technology found in mobile phones. It doesn't require internet access or any application to run. The user just needs to give a missed call to 9266292662 and can hear pre-recorded audio sets that play according to user response. KAB is not a helpline, and live counselling isn't a part of the project.

The infoline contains 3 channels (A survey is placed after the first episode of every channel. It is composed of 3-4 questions in simple language.):

1. Abhiyaan channel (Campaign channel): This is the dynamic information channel where a promo and an episode based on a theme such as abortion, misconceptions about masturbation, female masturbation, and reproductive organs. Short audios with expert interviews, testimonials, suggestions, and advice are aired every Friday, and a drama series on the same topic is presented on Tuesday.
2. Sawaal-Jawaab channel (Question and Answer (Q&A) channel): The second channel on the infoline is dedicated to answering queries of the listeners.
3. Jaankaari channel (Information channel): This channel runs content created by TARSHI. This is a more static channel where 9 episodes are placed back to back. This channel provides accurate information about different issues related to SRH.

In partnership with Maraa, a Bangalore-based media and arts collective, CREA works with 3 community radio stations in Delhi National Capital Region (NCR) and rural Uttar Pradesh to create content. A participatory method is adopted to create content, where themes and issues are identified through focus group discussions. Advisors from different organisations participate in discussions and help generate content. The radio stations develop content and air the episodes; following the broadcast, listeners call the infoline to access information and/or to ask questions. A dedicated obstetrician/gynaecologist responds to the questions recorded on the Q&A channel.

The technology partner, Gram Vaani/OnionDev, has previously implemented the IVR system where access to data is limited to very few people working on the project. Since the topics KAB deals with are very sensitive, CREA makes sure that the privacy of users is ensured. For example, they group queries according to the theme and address them collectively, instead of addressing them to the specific user.

Sexual and Reproductive Health and Rights, Youth

Founded in 2000, CREA is a feminist human rights organisation based in New Delhi, India. Led by Southern feminists, it works at the grassroots, national, regional, and international levels. Together with partners from a diverse range of human rights movements and networks, CREA works to advance the rights of women and girls and the sexual and reproductive freedoms of all people. CREA advocates for positive social change through national and international fora and provides training and learning opportunities to global activists and leaders through its Institutes.

"CREA has been pushing the envelope on issues of sex and sexuality from a feminist perspective. Evidence from our community based programmes working with adolescent girls' points towards a big need for accurate information related to SRHR. In CREA's programmes we have been giving them rights-affirming information about their body, rights, choice and consent among other issues. A great demand for this information came from the girls themselves. This led to the realisation that this knowledge needed to reach a much larger cohort of young people who do not have access to this information."

As of July 2016, there have been 47,897 calls to KAB, with 8,259 unique callers. The average call duration is 12 minutes. Forty-one percent of callers were from the age group 19-25, and men constitute 67% of the callers. "The use of the infoline demonstrates the wide gulf between men and women in accessing mobile technology in the rural areas." Approximately 65% of callers on the info-line were unmarried. "The infoline has been successful in reaching young unmarried population who have lesser access to information about SRH in general.