Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Intervention with Microfinance for AIDS and Gender Equity (IMAGE)

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The Intervention with Microfinance for AIDS and Gender Equity (IMAGE) is a public health and development programme that is designed to reach disadvantaged women and their households. It combines the introduction of a poverty-targeted micro-finance programme with a participatory learning and action curriculum called Sisters for Life. The combined intervention aims to be mutually reinforcing, seeking to strengthen individual client agency and to improve household well-being, communication and power relations. IMAGE is made available to communities in Limpopo province of South Africa, and women from the economically poorest households are identified and then encouraged to join the programme. IMAGE is jointly administered by the Small Enterprise Foundation (SEF) and the Rural AIDS and Development Action Research Programme (RADAR).
Communication Strategies

IMAGE combines participatory training in gender awareness with a small-scale loan programme in a set of villages outside Burgersfort, Limpopo Province, South Africa. The microfinance programme, directed by SEF, provides group loans to women who own small businesses, such as fruit or clothing stands. The groups meet every two weeks to repay loans and report on business progress to SEF fieldworkers. Gender awareness IMAGE training also takes place during the meetings.

IMAGE aims seeks to influence factors that predispose individuals to HIV infection and gender-based violence through targeting the environment in which they occur. The programme developed a framework that guides both the intervention and evaluation components of the IMAGE programme. The framework attempts to conceptualise the complexity of factors and relationships that constitute the environment in which sexual behaviour and gender-based violence occurs. The framework identifies factors at three levels, defining a complex environment in which sexual behaviours, HIV infection and gender-based violence occur.

Development Issues

Gender, Micro-finance, HIV/AIDS.

Key Points

IMAGE is intended to enable women to lead their families and communities out of the circumstances that perpetuate poverty, violence, and HIV transmission.

Six centres began phase one in February, 2002, and moved on to phase two in August. Two of these centres work with a local hospital to ensure that patients are treated kindly and professionally by the nurses. Another centre is attempting to open up discussions with their male partners about issues relating to gender and violence. Other projects under consideration by the women include women's and youth HIV education programmes within the villages, as well as a programme to increase awareness of rape.

Partners

The Rural AIDS and Development Action Research Programme (RADAR), Small Enterprise Foundation (SEF), London School of Hygiene and Tropical Medicine, and University of the Witwatersrand.