The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
Time to read
less than
1 minute
Print
a- a+
Published 24 years ago
Last updated 1 year ago
Read so far

Impact Data - Smart Sex

0 comments

"Smart Sex" was a series of television programmes reflecting youth perspectives on safe-sex issues.

Knowledge Shifts
After watching the programme, a significantly higher number of people said that they would agree to the statement that choosing not to have sex is a good way to prevent infection by HIV/AIDS.
Practices
After the premiere of the show, slightly less than 2,800 calls were made to the CDC National AIDS Hotline (shown during the programme). A significant number of the viewers were more likely to say that they would refuse to have sex with someone who would not wear a condom.
Attitudes
78% of the viewers would recommend the programme to a friend, 91% said that the show contained messages that they felt their peers needed to hear.
Source
Draft Health Communication Materials UNICEF: 1996