The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Impact Data - Radio and Diabetes

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Date
Practices
Jamaican Diabetic Association membership jumped by 150% over the years 1988-1990, and doubled for every series life on the airwaves.
Access
16% of the Diabetics visiting clinics wrote letters to the radio station to have questions answered. In 1990, 120,000 persons listened to the radio program from start to finish, 13% of the listenership of the radio's most popular program. In 1992, there were 162,000 regular listeners, 285,000 casual or infrequent listeners of the 12 million population who listened to the program, 37.3% of the total regular radio listeners.
Source
A Field Report on Diabetes Education through Radio in Jamaica by Alma Mock Yen, Radio Education Unit, University of the West Indies, Mona, Jamaica.