Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Household-to-Hospital Continuum of Maternal and Newborn Care

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This policy brief outlines an approach to essential maternal and newborn care (EMNC) called household-to-hospital continuum of care (HHCC). Developed by the Access to Clinical and Community Maternal, Neonatal and Women's Health Services (ACCESS) Program, HHCC promotes evidence-based practices and addresses the enabling environment factors that affect care-seeking behaviours in the community. This integrated approach encourages communities and health care providers to work together to provide appropriate and timely care for women and newborns. It has been developed as a response to the fact that, according to ACCESS, every year more than 529,000 women die as a result of pregnancy and childbirth, and 4 million newborns die within the first 28 days of life. The premise is that meeting the Millennium Development Goals (MDGs) of reducing maternal mortality by three-quarters and child mortality by two-thirds by 2015 will require a comprehensive community-based strategy.

The resource outlines the HHCC strategy, beginning with the development of the community-based care component, a process that must include the participation of the full range of community leaders (e.g., political, educational, and religious leaders), as well as health caregivers and non-governmental organisation (NGO) partners. Together, participants identify evidence-based best practices for maternal and newborn health and develop a plan to implement these practices - starting at the household level, where behaviour change communication (BCC) strategies can be used to introduce EMNC practices to pregnant women and family members. Community-based caregivers, such as community health workers (CHWs), traditional birth attendants (TBAs), and others, who are trained to work with families and who are equipped with knowledge about danger signs and core first aid skills, are also key participants in HHCC. Community mobilisation and social mobilisation are other crucial steps in developing community ownership, which is fostered by engaging those most affected to plan and carry out appropriate health actions.

The next section of the policy brief explores strategies for linking the community to the facility, at the heart of which is the development of multisectoral partnerships at the district, provincial, and national levels, as well as alliances among local leaders, NGOs, and other stakeholders. Health care providers also have a role to play, by reaching out to communities and informing women about the available health services. In fact, HHCC stresses efforts to strengthen the capacity of caregivers - whether in households, the community, peripheral health facilities, or hospitals - to manage normal maternal and newborn care, prevent and manage maternal and newborn complications, and provide prompt referrals. In this context, the document also explores implementation of EMNC at peripheral and district facilities.

Next, the resource examines in detail the process for building a successful HHCC, offering a 2-page, multicolumn table to illustrate the key activities for each component. In outline form, these components include:
  • Planning and defining success at the community level - emphasises a participatory approach
  • Improving the skills of caregivers - supporting and facilitating partnerships among facility-based service providers and community leaders, non-ministry of health (MOH) health staff, donors, and NGOs, is fundamental
  • Creating an enabling environment - families, community and facility health workers, community groups and leaders, policymakers, programme managers, and donors must work together
  • Ensuring quality care - quality and sustainability of health services is created through building alliances, coordinating activities, and joint oversight
  • Committing resources - a strong coalition of MOHs as well as other government agencies and officials, NGOs, and stakeholders is crucial here


The ACCESS Program is the U.S. Agency for International Development (USAID)'s global programme to improve maternal and child health. JHPIEGO implements ACCESS in partnership with Save the Children, the Futures Group, the Academy for Educational Development, the American College of Nurse-Midwives, and Interchurch Medical Assistance.

Publishers

Languages

English and French

Number of Pages

16

Source

Email from Juliet MacDowell to The Communication Initiative on June 13 2006.