Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

Time to read
2 minutes
Read so far

Hope: 100 days after the Nepal earthquake

0 comments
Image
Your Blog

Author: Bhuwan Timilsina, August 3 2015 - I was alone on the ground floor of the new house I was constructing when I felt the earth shake beneath me. Instinct took hold and I was out into the open in a flash. Only then did I realise that we’d been hit by an earthquake.

As the streets filled with confusion and apprehension, I was one of the fortunate few whose phone call went through and was relieved to hear that my family was safe. Other people weren’t so lucky. Beside me, an elderly lady was frantically calling out her daughter’s name and crying while beating her chest with her fist. There were many more like her in the streets.

Questions without answers

I immediately left for home to see my eight-year-old daughter and my wife. My neighbours and family members had a lot of questions for me: “Is there a bigger one coming? Should we move inside the house tonight? How can we be safe? Will the school open tomorrow?” I wasn’t able to answer their questions as I too was searching for similar answers in my head.

Being a broadcaster with 15 years’ experience, along with the knowledge gained from BBC Media Action Lifeline training, I kept reminding myself; “Radio is the means to address these unanswered questions.”

I headed straight to the BBC Media Action office, as it’s the first meeting point under our crisis communication protocol. As no one had yet arrived, I quickly moved to Radio Sagarmatha, the alternative venue, where I finally spoke with Mona Laczo, our Country Director. She told me the team was planning to help affected communities by sharing life-saving messages through radio.

Life-saving information

The next day we gathered at Mona’s house, as we felt the office wasn’t safe to work in. We immediately got to work with the BBC World Service Nepali Service, creating a ‘Lifeline’ radio programme - designed to give people practical information to help them deal with the effects of the disaster. Topics dealt with questions about if and when another earthquake might strike, the protection of children, how to stay safe during an aftershock, building temporary shelters and issues of health and hygiene.

As the days unfolded, the gravity of the situation gradually began to surface - thousands of lives were lost, property wrecked and families separated. Relief in every shape and form was key to survival and the need for a Lifeline programme seemed greater every day.

On May 1, we recorded our first stand-alone Lifeline programme, Milijuli Nepali (Together Nepal).  BBC World Service’s Nepali Service and hundreds of our local partner radio stations broadcast the show - collectively reaching the majority of the country.

Since then, our team has travelled to various earthquake affected areas to meet people and to bring back their stories and concerns. The second major earthquake, which hit us on May 12, added more fuel to the crisis. Along with other practical information, our programme incorporated comforting stories of survival and interviews with mental health experts to address the insecurity and fear in the minds of many.

Success stories

These days, it gives the team and me immense happiness when we hear stories of lives positively impacted by the programme. A local school head teacher in Dhading talked about how the show became his lifeline when a helpline number broadcast on Milijuli Nepali gave him vital information to help him demolish his damaged school. A local farmer told us how he purified dirty drinking water and organised toilet cleaning in his community at Kutal in Kavre district, after being inspired by listening to an episode on health and hygiene.

It’s been 100 days since the devastating earthquake of April 25. Currently, 250 community radio stations and 55 commercial radios are broadcasting Milijuli Nepali. Altogether, 79 episodes have been aired and more than 300 affected people, and 160 government officials and experts have been interviewed for the programme.

I can’t forget the day the earthquake hit us and how helpless I felt trying to answer all those questions from my family and friends. Now, 100 days on, Milijuli Nepali has become the platform on which to ask these very questions, share and learn and find practical answers and solutions.

Click here to access this BBC Media Action blog and related links on their work in Nepal.
Image credit/caption: BBC Media Action, "Milijuli Nepali talking to farmers about rice harvesting and storage in Gorkha."

Contact:
BBC Media Action
BBC Media Centre, MC3A, 201 Wood Lane
London
W12 7TQ
United Kingdom (UK)
Phone: 44 (0) 20 8008 0001
Fax: 44 (0) 20 8008 5970
Media.action@bbc.co.uk