Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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GAGE Virtual Research Toolkit: Qualitative Research with Young People on Their COVID-19 Experiences

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"Scant virtual research has been undertaken with young people in low- and middle-income contexts (LMICs)."

The COVID-19 pandemic has created circumstances to which research activities have to adapt - both from a methodological and an ethical point of view. This toolkit provides an overview of the virtual qualitative research tools that the Gender and Adolescence: Global Evidence (GAGE) programme is using in order to understand young people's experiences during COVID-19. GAGE is a 9-year longitudinal research programme generating evidence on what works to transform the lives of adolescent girls in the Global South.

The tools focus on young people's knowledge, beliefs, and behavioural responses in the context of the COVID-19 pandemic and diverse and evolving state responses to the virus. They also aim to explore the impact of COVID-19 on 6 capability areas: education and learning; health, nutrition and sexual and reproductive health; psychosocial well-being, economic empowerment, voice and agency, and bodily integrity.

Contents include:

Evidence on virtual interview approaches

  • Virtual research in LMICs
  • Methodological strengths of virtual research
  • Methodological challenges of virtual research

Overview of GAGE virtual research approach

Ethical considerations

Individual tools

  • Individual interviews
  • Photo essays
  • Audio and written diaries
  • Small group interviews

Lessons learned about the virtual research process with young people in LMICs - in short:

  • Build on existing relationships where possible: With ongoing longitudinal data collection with adolescents, GAGE claims to be well positioned to undertake virtual research on COVID-19. Years of work to build trust with both adolescents and their caregivers reportedly resulted in a timely and generally high response rate and openness to be interviewed by the GAGE researchers, who said knowing the respondents and their individual situations was key in reaching them by phone.
  • Support young people to express their views through open-ended questions and complementary interactive tools: Participants said being able to talk to GAGE researchers and take part in interactive activities, including digital storytelling and audio diaries, helped break their loneliness during lockdown. This was especially evident in the case of girls who would not be allowed to socialise otherwise.
  • Ensure privacy through a multidimensional approach: GAGE instruments have been adapted in an effort to make sure that adolescents are comfortable with the topics discussed over the phone or on video calls, especially because adolescents (girls in particular) were at times supervised by their relatives. Knowing the participants beforehand allowed the researchers to be more receptive of subtle signs shown by the respondents and to adapt conversations accordingly. The qualitative interviews were complemented by photo essays and adolescents' diaries to facilitate sharing more sensitive thoughts that adolescents were not comfortable communicating over the phone.
  • Plan carefully and be flexible to address connectivity challenges and access to digital technologies: GAGE works with particularly vulnerable populations, whose access to phones, electricity, and the internet is often limited, especially in rural areas. Negotiating with families, being flexible about scheduling interviews to suit participants' new daily routines, and holding conversations in several segments if necessary were key to reaching adolescents, especially girls.
  • Put in place careful training, piloting, and experience sharing for researchers: The experience of virtual data collection was largely a new experience for the GAGE research team, which emphasised the importance of training, as well as regular debriefs to discuss findings, adjust methods, discuss referral cases, and allow the researchers to unload the emotional burden resulting from interviewing particularly vulnerable households.
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20

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ODI website, August 19 2020. Image caption/credit: Adolescent Syrian girl in an informal tented settlement in Jordan © Nathalie Bertrams/GAGE 2020