Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Digital Tools in USAID Agricultural Programming Toolkit

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Summary

"Digital technology has enormous potential to improve food security in Feed the Future countries and around the world. "

This USAID Feed the Future programme document is designed to demonstrate the importance of digital tools in agriculture and give an overview of the digital tools that are currently being used in the field by U.S. Agency for International Development (USAID) Missions, as well as resources for those attempting to implement digital tools in their programmes. Created by the Digital Development for Feed the Future (D2FTF) team, which is a collaboration between the U.S. Global Development Lab (the Lab) and the Bureau for Food Security (BFS) at USAID, it describes why digital tools are important at each phase from planning to accessing markets and lists opportunities for programme and affiliate countries to develop mobile connectivity by offering, in its appendices, tables showing increases in mobile subscribers, mobile market penetration, population increases, and value added to the economies through agriculture.  Best practices for integrating digital technology into development projects are given as "Principles for Digital Development."

Resources modelling responsible data practices include, for example: Data Starter Kit Cash Learning Program from the Electronic Cash Transfer Learning and Action Network (ELAN). An example of a transfer system for repaying agricultural and other loans is:  Musoni, a completely cashless microfinance institution enabling customers to receive and repay their loans via Safaricom’s M-PESA system, rather than in cash. Another is the Connected Farmer Alliance from USAID, Vodafone, and TechnoServe, launched to increase the productivity, incomes and resilience of smallholder farmers in Kenya, Mozambique, and Tanzania. Here, mobile phone-enabled solutions are leveraged to improve supply chain efficiency and increase farmers’ ability to access secure, timely payments and other financial services, also using M-PESA. 

Four broad categories of digital tools used in agriculture programmes includes:

(1) Data-Driven Agriculture, for example, real-time data on temperature, soil moisture, and weather conditions; geographic position systems (GPS); or unmanned aerial vehicles (UAVs) to collect spatial data. 

(2) Precision Agriculture, for example, geospatial analysis - the gathering, display, and manipulation of imagery, GPS, satellite photography and historical data, useful to visualise patterns of place over time, valuable for crop selection, yield estimates, etc. OpenStreetMap, Geospatial Toolkit, and Youth Mappers Program, which connects a network of 4000 student mappers from around the world to project areas in need of improved spatial data, are examples of available resources.

(3) ICT-Enabled Extension, which allows extension workers to reach farmers through information delivery via digital channels (including SMS, Interactive Voice Response (IVR), interactive radio, low cost video).

(4) Digital Financial Services, examples cited above, offers savings/credit products; digitally-enabled index insurance; e-vouchers (government subsidised purchase using a digital platform); and basic transaction accounts for farmers which store funds, including payments in times of need in the agricultural cycle.

The document concludes with programming resources for work planning and procurement of technology and the use of prizes and challenges to incentivise solutions.

Source

Email from Wayan Vota of ICTworks to The Communication Initiative on April 11 2018.