Development action with informed and engaged societies
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Crown Talent Hunt - Ghana

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Crown Talent Hunt (CTH) is a project of Preserve, a youth non-governmental organization involved in HIV/AIDS preventive programmes. CTH seeks to discover musical talents to intensify the fight against youth problems. The CTH is a musical programme meant to harness the talent of young people and to empower them economically.
Communication Strategies
The project aims to develop youth talent to convey messages to their colleagues. CTH is a musical competition for the youth with any style of music generally accepted by young people, ranging from contemporary to indigenous music (preferably in English because of its international scope). It will be organised at District and Regional levels with National finals in Accra.

The main objectives of the CTH are to:
  • Harness and develop the musical talent of young people;
  • Campaign against youth problems. This is divided into two sections, a compulsory section on premarital sexual abstinence and an optional section on any other youth issue.
  • Involve young people in the campaign as well as to become owners of the campaign;
  • Provide an alternative healthy entertainment program for young people;
  • Promote traditional music and culture as a medium of positively influencing young people in their localities.
The maiden show was held in Ho, the capital of the Volta Region, on the 1st of May 2004. Out of the 24 competitors seven were selected to go for the finals. In the first and second rounds, all the competitors sang songs and performed on pre-marital sexual abstinence, which was the compulsory song. The song must have had the chorus "It would have been a perfect time to wait." In the final round, they sang on other youth issues such as drug abuse, unemployment, teenage pregnancy, HIV/AIDS and more.
Development Issues
Health and Youth.
Key Points
The first round of the competition started with the young people performing mainly hip-life, Hip-hop, R&B, Gospel music and more. These performances were interspersed with featuring of guest artists like Bingi King Bozo, Franke Nero and Akokoraba.

Cultural musical performances were also staged by Kekeli Cultural Troupe, Y3K, Mawuko Girls' Secondary School Artists Club and other groups. The winners were Vanadium, Amingo, Linda Pongo & Friends and Kekeli Cultural Troupe.
Partners

Coca Cola, National Youth Council, National Commission on Culture, EMS, Studio A1, Volta Star Radio, Volta Premier FM, University of Ghana- Music Department and JCL Editions

Sources

Paul Biscoff sent an e-mail to Soul Beat Africa on June 15 2004.