Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Creating a Gender-Equitable Environment for Very Young Adolescents: Messages and Evidence to Persuade Decision Makers

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"While gender equality among VYAs is a critical outcome on its own, it is also an important social determinant of health that can support improvements in a broad array of health outcomes, including sexual and reproductive health (SRH), violence prevention, mental health, and more."

According to Breakthrough ACTION, to truly create a supportive environment for gender equality among very young adolescents (VYAs), programmes must reach the people, systems, and organisations that influence adolescents' lives. These social and structural determinants of gender inequality influence how gender norms, roles, and systems take shape during adolescence and how VYAs navigate power relations and their emerging gender identities. To that end, this message framework is designed for advocates working to increase funding for, and improve the implementation of, programmes that seek to create a gender-equitable environment for VYAs (aged 10-14).

To develop the resource, in 2022, Breakthrough ACTION conducted informal interviews with subject matter experts and youth-led and youth-serving organisations in order to understand facilitators and barriers that influence support for gender-related policies and programmes for VYAs. The project also conducted a narrative review, focusing on reports and results from the Global Early Adolescent Study (GEAS), a multi-country longitudinal study exploring gender socialisation and its implications for adolescent health and wellbeing. All information was synthesised and transferred into an operational message framework and validated with experts in SRH, gender, and youth.

The framework is designed to be used as part of a strategic advocacy process, such as SMART Advocacy, particularly during the process of developing key "asks" and compiling supporting evidence. The core argument for supporting a gender-equitable environment for VYAs is based on five key messages - e.g., "it is essential to meaningfully partner with and engage VYAs and young people more broadly in all policy and program efforts related to youth". Supporting points for each key message are provided, along with links to supportive tools, with a focus on those that demonstrate global evidence and ethical arguments.

These messages can be used to develop advocacy materials, such as briefs, presentations, or videos, as well as talking points for meetings with decision makers. Advocates are encouraged to select and tailor the messages and supporting points based on each decision maker's knowledge, needs, priorities, and values. Advocates should supplement the evidence provided with local-level data, as relevant.

Publication Date
Languages
English; Bahasa Indonesia
Number of Pages
19 (English); 21 (Bahasa Indonesia)
Source

Breakthrough ACTION + RESEARCH website, May 30 2023 and October 22 2024. Image credit: Breakthrough ACTION