Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Considerations for People-centered, Quality Immunization Service Experiences

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco

"In recent years, inequities in vaccination coverage rates have highlighted the crucial component of demand generation and people-centered design needed to ensure uptake and encourage access, trust, and motivation to vaccinate and reach every child (and target populations for vaccination throughout the life course). People-centered models for vaccination that enhance service access, quality and accountability and incorporate quality of care approaches have been examined in a formal way. Since 2019, the Service Experience Workstream of the Global Vaccination Demand Hub, and with support from JSI Research & Training Institute, Inc. (JSI), has been exploring a new direction in people-centered quality immunization service delivery. Through a series of key informant interviews at the global and regional levels and in four countries, and literature reviews focused on service quality and delivery and its relationship with vaccination demand, the Workstream identified 13 key components of a positive, people-centered immunization service experience. These components fall under four main themes: 1) overarching; 2) health system and facility; 3) health workers and clients; and, 4) Community. This presentation will introduce the concept of immunization service experience, highlight these four main themes and their associated 13 components, and provide updates on emerging efforts to move toward a more positive, people-centered immunization service experience reflective of client, health worker and community needs."

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Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: Natasha Kanagat/JSI