Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Community Engagement in Humanitarian Action (CHAT) Toolkit [Updated Version]

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"Partnering and collaborating with communities has long been viewed as crucial to improving public health and its core value of social justice."

Past emergencies and humanitarian situations have shown how high-quality community engagement (CE) for social and behaviour change (SBC) programming is non-negotiable for preparedness and response. The Community Engagement in Humanitarian Action Toolkit (CHAT) is a compendium of guidance and practical tools that can be used by humanitarian practitioners within national governments, civil society organisations, and donor agencies, as well as any expert leading and supporting CE and accountability efforts in humanitarian programming. CHAT was jointly developed by the United Nations Children's Fund (UNICEF), The Collective Service, CDAC Network, Centers for Disease Control and Prevention (CDC), International Federation of Red Cross and Red Crescent Societies (IFRC), and the World Health Organization (WHO).

Updated and expanded from the May 2015 version, the 2022 CHAT is aligned with global frameworks, policies, and standards, including the Core Commitments for Children in Humanitarian Action (CCCs), and also builds on existing CE resources, guidance, and tools. As part of the revision process, a participatory country validation exercise was conducted with input from humanitarian organisations and decision-makers within the national governments and civil society, experts leading CE interventions, donors, and other partners.

CE,SBC in humanitarian action calls for examining complex, cross-cutting, and underlying barriers to resilience and community well-being, including societal drivers of inequity, fragility, and conflict. It supports well-planned engagement with communities to reduce their vulnerability to different types of crisis while being more inclusive and local in approach.

CHAT includes an action framework with interactive resources that systematically links CE actions for all elements of the humanitarian programming cycle (HPC), including needs assessment and analysis, strategic response planning, resource mobilisation, implementation and monitoring, operational review, and evaluation. CHAT draws attention to country examples that demonstrate successful application of CE and learnings from different crisis contexts.

Specifically, the CHAT toolkit is divided into 5 sections:

  1. Introduction and Overview: Section 1.1 introduces CHAT, shares who it is meant for and explains how to use it. Section 1.2 explains CE,SBC and its role in humanitarian action, accountability to affected populations (AAP), and CE linkages for the field. It outlines global policies, frameworks and standards to which CHAT has been aligned and presents a CE,SBC Action Framework based on Community Engagement Minimum Standards and Core Humanitarian Standard (CHS).
  2. Natural Hazards: Section 2 presents a comprehensive package that covers CE,SBC resources, tools and guidance to address geophysical, hydro-meteorological, and climatological hazards. It includes the global programming framework, advocacy guidance for institutionalisation of CE,SBC for natural hazards, coordination mechanism, social data for action with guidance for risk analysis and needs assessment, CE,SBC plan with approaches across sectors, and cross-cutting areas and monitoring and evaluation (M&E). CHAT provides additional guidance on media engagement, documentation, and knowledge management. It ends with a checklist that allows users to track processes and tools while planning and implementing their CE,SBC initiatives.
  3. Conflict and Fragile Situations: Section 3 deals with conflict situations, including armed conflict and civil strife. It provides resources, tools, and guidance to mainstream CE for peacebuilding. Its sub-sections include a global programming framework for preventing conflicts, advocating for institutionalisation for CE,SBC for sustaining peace, refining the coordination mechanism, updating the social data for action, and conducting M&E. There is additional guidance on media engagement for peace, documentation, and knowledge management. The section concludes with a checklist for users to track processes and tools while planning and implementing their CE,SBC initiatives.
  4. Disease Outbreaks and Epidemics: Section 4 describes key elements and provides resources, tools, and guidance for disease outbreaks and epidemic management. It provides information on 15 deadly diseases of the century and reinforces preparedness and response around prioritised risks. It provides advocacy guidance for institutionalisation of risk communication and CE (RCCE). It also shares details on national RCCE coordination mechanisms and social data for action, including behavioural surveillance and a rapid knowledge, attitude, and practices (KAP) and RCCE planning and budgeting process with M&E. It provides resources for infodemic management and effective media engagement while undertaking relevant documentation. The section ends with a comprehensive checklist for RCCE actions.
  5. Complex Humanitarian Emergencies: Section 5 explains complex humanitarian emergencies and their characteristics with several how-to tools. It covers issues such as large-scale movements of refugees, migrants, and internally displaced persons where CE,SBC can play an important role. This section provides guidance for response only (and does not include preparedness) for new emergencies. For ongoing conflict emergencies, use Section 3 to develop and implement comprehensive CE,SBC interventions (from preparedness to response).
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UNICEF Humanitarian Practice website, August 3 2023. Image credit: © UNICEF Nepal/2015/KPanday