Communication Strategy for the Uganda Nutrition and Early Childhood Development Project

This document describes C.H.I.L.D.'s communication strategy, which was designed to increase knowledge, bring about positive attitudes, and promote specific behaviours in the following areas:

1. Complementary feeding practices and food security
2. Hygiene and sanitation practices
3. Early Childhood development and positive parental interaction (PPI)

The communication strategy document is sectioned by

1. strategy development that details formative communication research, the decision-making template, targeted behaviours, selected audiences, take-away message, supportive data, channels of communication, and monitoring and evaluation
2. communication activities which are phased by:
   • Phase 1: Awareness and Sensitisation
   • Phase 2: Education and Information
   • Phase 3: Motivation
   • Phase 4: Trial and Maintenance
   • Phase 5: Monitoring and Evaluation