Cases in Public Health Communication & Marketing

Cases in Public Health Communication & Marketing is an open access, online, peer-reviewed journal containing case studies that dissect contemporary work in the fields of public health communication and social marketing. It is intended to advance practice-oriented learning in the fields of public health communication and social marketing. Each case identifies the lessons learned from a recent public health programme - whether successful or not - for the purpose of improving the practice of public health communication and marketing. All peer-reviewed case studies in the journal were developed through a collaborative process that required graduate students and their faculty advisors to partner with the practitioners who implemented the public health programme.

Launched in the 2006-2007 academic year, volume 1 was published June 1 2007, and the journal will be published annually thereafter.