Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The CARIAA Research-into-Use Learning Guide

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"The expectation of actively promoting research uptake requires many researchers to move out of their comfort zones and incorporate new processes, approaches and communication mechanisms into and alongside their research."

This learning guide, commissioned by the Collaborative Adaptation Research Initiative in Africa and Asia (CARIAA), is designed to provide research teams with a bottom-up and experience-based tool to better understand the effectiveness - and inefficiencies - of different approaches to Research-into-Use (RiU), the uptake of research which contributes to a change in policy or practice. The learning approach can also help to facilitate adaptive and reflexive approaches to RiU. Although this guide was developed for CARIAA, it has been designed so that any research programme interested in improving its RiU practices can use it.

Funded by Canada's International Development Research Centre (IDRC) and the United Kingdom (UK)'s Department for International Development (DFID), CARIAA is a 7-year (2012-2019) programme aiming to build the resilience of vulnerable populations and their livelihoods in three climate change hot spots in Africa and Asia: deltas, semi-arid lands, and glacier- and snowpack-dependent river basin. To do this, the programme supports four consortia, which conduct collaborative research on climate change adaptation and resilience in these hot spots. They include: Adaptation at Scale in Semi-Arid Regions (ASSAR); DEltas, vulnerability and Climate Change: Migration and Adaptation (DECCMA); Himalayan Adaptation, Water, and Resilience Research on Glacier and Snowpack Dependent River Basins for Improving Livelihoods (HI-AWARE); and Pathways to Resilience in Semi-arid Economies (PRISE).

Research uptake and RiU can be strongly connected to the research process itself - for example, through the use of participatory or co-productive research methods for designing research, gathering evidence, and doing analysis, which can increase the uptake of research at the earliest stages. There are also a range of activities that can be undertaken alongside evidence gathering that promote RiU, and which feature strongly in CARIAA activities, such as stakeholder engagement, communication, the development of strategic partnerships, and capacity development (e.g., through trainings/workshops).

The CARIAA programme has a number of thematic learning questions in its M&E [Monitoring and Evaluation] and Learning Framework that pertain to stakeholder engagement and RiU, including:

  • How effective are the consortia at reaching into networks of stakeholders and intended research users?
  • What has influenced stakeholders' demand for adaptation evidence, evidence-based policy and planning options? What are the factors or capacities that enable or inhibit them from acting on new knowledge? What can we learn about the appropriate ways of engaging different stakeholders groups - e.g., in hot spot regions, in sub-national, national, regional, and international policy, planning, and practice processes?

As explained in the guide, RiU learning offers an evidence-base from which emerging stories of change can be sourced as participants reflect upon the successes or challenges of their engagements. At the same time, consortium members involved in stories of change can document their learning from selecting, producing, and sharing these stories and can use the RiU learning guide to capture lessons about what contributes to effective communication and uptake of research.

The resource also includes a pocket guide for use in the field. In the CARIAA approach to RiU, regular reflection on RiU activities within and across the programme's four consortia allows the programme to adjust its RiU strategies based on collective learning about RiU. Cyclical reflection and action are crucial to ensuring that CARIAA research is relevant and used. This pocket guide includes "cue cards" intended to guide four kinds of reflection moments that should feed into each other: event, quarterly, six-monthly, and annual.

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Email from Oxfam Policy & Practice to The Communication Initiative on June 30 2017; and CARIAA website, July 6 2017.