Development action with informed and engaged societies

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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Camp Sizanani

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Camp Sizanani is a development camp for African children and youth aged 10-16 years providing HIV/AIDS education through what are meant to be enjoyable, relationship-building interpersonal activities. The camp, which is located in the Magaliesberg mountains outside Johannesburg, South Africa, is designed to teach the children life skills by providing information on HIV/AIDS, sexuality and gender relations. Collaborators include HIVSA, a non-profit organisation associated with the Chris Hani Baragwanath hospital in Soweto, and WorldCamps, an organisation founded by American Philip Lilienthal.
Communication Strategies

One of the key communication strategies for this project is providing at-risk youth with the opportunity to discuss their ideas about HIV/AIDS in an informal environment, amongst their peers and camp counsellors in relationships where trust is built; "Sizanani" means "help each other" in Zulu. Organisers claim that, during the 10- to 14-day camp, young participants develop strong relationships with the counsellors, changing the nature of the education and life skills training the campers receive. According to the organisers, “The problem with too many AIDS programmes... is that too often the messages are thrown at young people by people they have no reason to trust. But after just over a week of eating, living, and playing together, the counsellors say they've built strong bonds with the boys and were able to discuss issues about HIV/AIDS with them that may not arise in a school or family setting.”

The camp is designed to provide underprivileged children affected by HIV/AIDS from townships around Johannesburg with an opportunity to experience fun and games within an educational and life-skill development environment. “The idea is to mix fun and games with AIDS awareness, cooperation, and a lot of love - something that has been absent from many of these children's lives.”

The dynamics of the camp were also shaped to allow the counsellors to debunk myths that the participants may have adopted about HIV transmission and AIDS. “The campers, who range in age from 10 to 16, said they believed the lubrication on condoms contained worms that came out in the sun or in water, and that government-issued condoms contained holes. Armed with boxes of condoms, counsellors challenged the boys to conduct their own experiments. No worms or holes to be found.”

The post-camp "SoulBuddyz club", supported by Soul City, supplements the programme by providing a continuum of support to the children and their guardians. The organisers believe that a short intensive programme can make a positive difference in enhancing coping mechanisms and improving self-esteem. And in providing a supplementary support system, organisers hope to communicate that the lessons learned, ideas shared, and memories created during the camp can continue to inform their vision for the future. In other words, the learning experience of the camp does not end when the camp is over. In addition, the post-camp is designed to communicate the concept that the support participants have received is ongoing and available, so they can begin to understand they are not alone.

Development Issues

Children, Youth, HIV/AIDS.

Partners

HIVSA, Chris Hani Baragwanath hospital, WorldCamps, Soul City.

Sources

HIVSA website on January 27 2005.