The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative

After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. 

Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future. 

On the transfer, co-founder Victoria Martin expressed her pleasure to see this work continue under Wits' leadership, knowing that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction. 

As Wits, we honour the team and partners who sustained The CI for decades and look forward building from that strong base. This includes co-founders Warren Feek (1953-2024) and Victoria Martin as well as La Iniciativa de Comunicación (CILA), which continues independently at lainiciativadecomunicacion.com with links to The CI Global site. We are also eager to forge new partnerships and entertain new ideas as we consider how best to contribute to social and behaviour change in our rapidly evolving environment.

If you are joining the International Social and Behaviour Change Communication (SBCC) Summit in Panama, please join Wits and CILA on Monday, 22 June, to share your thoughts and suggestion for the relaunch of the Communication Initiative. We will be in Pacifica 5 from 12-1:25 for the Refuel, Reflect, and Renew Lunch Series: The Communication Initiative: celebrating a driving force for Communication for Social Change and the way forward. We will reflect on the legacy of Warren Feek and family in creating the Communication Initiative, consider the contributions of CI over the years and then turn our attention towards the future in this dynamic session. 

If you are unable to join us in Panama, we still want to hear from you. Please contribute your thoughts by following this link: https://redcap.link/CommunicationInitiative2026 or reaching out to ci_surveys@commint.com. 

You can also follow the QR Code:

 https://redcap.link/CommunicationInitiative2026

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The Barefoot Guide to Working with Organisations and Social Change

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This is a free, downloadable, do-it-yourself guide for leaders and facilitators working with local organisations to function and develop in more healthy, human, and effective ways. The guide, with its supporting website, includes tried and tested concepts, approaches, stories, and activities. Its purpose is to help stimulate and enrich the practice of anyone supporting organisations and social movements in their challenges of working, learning, growing, and changing to meet the needs of our complex world. Although it is aimed at leaders and facilitators of civil society organisations, it is also designed to be useful to anyone interested in fostering a healthy human organisation in any sphere.

Contents include the following:
  • Chapter 1 - Shaping our World: New ways of looking at organisations and social change
  • Chapter 2 - Inside Out: Towards understanding ourselves, other people, and how we change
  • Chapter 3 - People to People: Creating and working with relationships in organisations
  • Chapter 4 - Through the Looking Glass: Observing and understanding organisations
  • Chapter 5 - Stepping into the Unknown: Facilitating change in organisations
  • Chapter 6 - Finding a Home for Change: Supporting, grounding, and sustaining change
  • Chapter 7 - Staying Alive to Change: Learning and innovating in organisations

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Publication Date
Number of Pages

171

Source

Email from Doug Reeler to The Communication Initiative on March 19 2009.

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