Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
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AIDS and Disability Campaign

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The purpose of this outdoor poster campaign was to communicate - in a visual, public way - that people with disabilities should not be excluded from HIV prevention and care efforts. Carried out in cities within El Salvador, Central America, this awareness/advocacy effort was held in honour of World AIDS Day (December 1) and International Disability Day (December 3) 2009. It was the creation of a partnership including the Disability Office in El Salvador, The World Bank, Secretaría de la Integración Social Centroamericana (SISCA), and the Inter-American Institute on Disability and Inclusive Development (IIDI) - with the involvement of the National HIV/AIDS Program and disability non-governmental organisations (NGOs). These partners hoped to send the message that the assumption that people with disabilities are not sexually active and therefore are at little or no risk to infection is erroneous and problematic.
Communication Strategies

The colourful poster, in Spanish, says at the top: "AIDS does not discriminate. All of us have a role in its prevention." At the centre, there is a "red" figure of a blind man with a cane, two "blue" men together - one being an amputee, a "green" couple communicating using sign language, a "purple" woman with a seeing eye ("guide") dog, a "black" figure of a man in a wheelchair looking at a "pink" teenaged girl, a "brown" boy (possibly with Down syndrome), and a "grey" elderly woman with a cane. At the bottom is blue text saying: December 1, World HIV/AIDS Day and December 3 - International Disability Day. There is also a red ribbon with the disability symbols for motor, hearing, visual, and intellectual/mental disabilities.

Development Issues

HIV/AIDS, Disability, Rights.

Key Points

Evidence such as this Global Survey on Disability and AIDS conducted by Yale University and the World Bank indicates that people living with disability have the same or higher level of exposure to all known risk factors for HIV infection. For example, adolescents and adults with disabilities have equal probability as their peers without disabilities to be sexually active. Homosexuality and bisexuality seem to occur in the same proportion among people with disability and those without - as does drug and alcohol use (according to the United Nations Children's Fund (UNICEF), 1999). In fact, as IIDI points out, it is even more likely that men and women with disabilities are victims of violence or of rape, yet at the same time they are less likely to succeed in obtaining police intervention, legal protection, or prophylactic care.

IIDI points out that reaching people with disabilities with messages related to HIV and AIDS, health care, and reproductive health services presents unique challenges. In some cases, for example, low literacy rates and limited levels of education complicate the understanding of these messages. Furthermore, messages and communication about HIV are often inaccessible to people who are blind or deaf, and facilities for medical services are often not accessible to people with physical disabilities. Finally, persons with disabilities in many countries report being rejected from testing centres or HIV or AIDS clinics, where a clinical staff may assume, falsely, that people with disabilities are not infected with AIDS.

IIDI (formerly: Inter-American Institute on Disability-IID) was founded in Washington, DC, United States (US) in January 1999 to promote the inclusion and the autonomy of people with disabilities and their families, in the Inter-American Region. In addition to its headquarters in New York City, US, IIDI has two regional offices: San José, Costa Rica (for Latin America) and Rio de Janeiro, Brazil (for the South Cone). IIDI works through two main strategic axes: human rights and inclusive development.

Partners

The Disability Office in El Salvador, The World Bank, SISCA, the IIDI, the National HIV/AIDS Program, and disability NGOs.

Sources

Emails from Rosangela Berman Bieler to The Communication Initiative on November 18 2009 and February 12 2010; and IIDI website, December 10 2009.

Comments

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Submitted by Anonymous (not verified) on Wed, 12/23/2009 - 10:10 Permalink

Most people with disability are prone to getting infection since they are discriminated so you as an organisation which suport do you offer to such people

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