The "Good Enough" Workshop: Developing a Scrappy Resource Guide for Designing, Implementing and Measuring Social and Behavior Change Interventions

Abstract for a Skills-Building Workshop from the 2022 International SBCC Summit in Morocco:
"This workshop is designed for participants seeking "scrappy" resources for designing, implementing and measuring social and behavior change interventions. We use the word "scrappy" with admiration and optimism; We apply it to resources and tools that are "good enough" and designed for difficult contexts. We believe that practitioners now and in the future need to be scrappy - they need to be fast to adapt to rapidly changing contexts. Long PDF documents that are beautifully graphic designed have their place; they can be used for the general public and for financial partners. Toolkits also have their place. There are a range of "little books" of tips and different types of wisdom available for download, which can inspire new ways of thinking and doing. But what ready made resources fail to do is to invite contributions from people in the field. When we share resources that can be edited and adapted we are respecting the wisdom of practitioners, who are often ready and willing to adapt resources for local context and to make tools that are easy to use and practical. Practitioners are good at making tools that are shareable - whether visual resources that are "WhatsAppable" or audio resources for low-literacy populations."
Editor's note: Please click here to access "'Good Enough Resources'...for Social and Behavior Change", a short essay on Medium written after this Skills-Building Workshop. It includes links for some of the resources referenced above.
Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation; and email from Karen Greiner to The Communication Initiative on November 30 2024. Image credit: UNICEF