The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
As of March 15 2025, The Communication Initiative (The CI) platform is operating at a reduced level, with no new content being posted to the global website and registration/login functions disabled. (La Iniciativa de Comunicación, or CILA, will keep running.) While many interactive functions are no longer available, The CI platform remains open for public use, with all content accessible and searchable until the end of 2025. 

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TV Viva

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Organised by Fundación Social, TV Viva seeks to involve the community in TV production processes in order to foster community reflection on the realities of community living and possible solutions to local problems.
Communication Strategies

Members of the community are trained in basic TV production skills by a traveling training team, a strategy that enables them to tell their own stories. The content of these stories ranges from health issues pertinent to the community to issues of social life, family relations, and leisure, among others. Community productions are then showcased at community events to inspire debate. There is also a printed story distributed at these events. When there is no space for the community to establish its own channel, the traveling team installs an audio and video system. The community is responsible for TV equipment and other accessories.

Development Issues

Health, Community.

Sources

Campanhas site (in Spanish only); and "Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obregon.