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Published 24 years ago
Last updated 7 years ago
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Juntos Decidimos

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Summary

Juntos Decidimos

A Strategic Approach to Behavior Change


- as presented at the VIII International Communication for Development Roundtable, Managua, Nicaragua, November 26-28, 2001.

For more information, contact Jose Rimon at JHU/CCP jrimon@jhuccp.org



Multisectorial Committee (23 members)
  • Ministry of Health
  • Local NGOs
  • Red Cross
  • GTZ
  • UNFPA
  • Youth Committees
  • Police Department
  • Fire Department
  • Municipalities
  • JHU-CCP

Activities of Committee

  • Analysis
  • Design of Messages
  • Action Plan and Implementation
  • Monitoring and Evaluation

Multi-channel


Mass Media


TV (3 spots)

Radio (4 spots)

Leaflets

Bus Signs

Posters and Stickers

T-shirts and Caps


Youth and Community Mobilisation (Festivals and others)


Enter-Educate Activities


Street Theater

Songs by National Artists

Video Clip


Advocacy


Segmentation


Non-married adolescents and young adults


Young couples with only one child


Large Scale Impact











Men (15-19) years at risk of AIDS infection in Nicaragua





Fuente: Elaborado en base a la Encuesta Nicaraguense de Demografia y Salud. 1998.





Using data for tailoring messages (2nd Phase)

DHS and Young Adults Survey '98


96% of persons 15-19 yrs believe that people of their age is having sex before marriage


48% of men (15 - 19 yrs) and 10% of women (15 - 19 yrs) reported having sex before marriage


81% of men reported having been motivated by somebody in the past year to have premarital sex


MESSAGE

Not everybody is doing it. If it's not your time, don't have sex.


96% of all persons have heard about AIDS


95% said AIDS has no cure


93% know that using condoms prevents AIDS


80% believe that you can tell if someone has AIDS just by looking at that person


There is low perception of infection risk


MESSAGE

AIDS has no face