Horizon Jeunes

The programme included peer educators, trained in the techniques of social marketing and of interpersonal communication to promote behaviour change. Peer educators functioned as mobile distributors of the "Prudence Plus" brand of condoms promoted in the nationwide social marketing campaign.

The project sought to educate youth about the availability of the condoms and oral contraceptives and worked to increase providers' willingness to serve unmarried young women. Peer educators led in the creation of school-based youth clubs that distributed project materials to club members.

Radio spots advertised events organised by Horizon Jeunes and also carried informative commercials with sexual health information for youth. Talk shows addressed sexual health topics of interest to youth including HIV/AIDS, STIs, unwanted pregnancy, abstinence, fidelity, condom use, and parent-child communication about sexuality.

HIV/AIDS, Youth, Health.