Designing for Behavior Change

This field-tested, six-day training package is designed to enable private voluntary organisations (PVOs) and partners to replicate the BEHAVE workshops, which were created in 2002, documented for publication in 2004, and conducted with CORE Group members in multiple countries and regions around the globe. It is designed as a training to build the capacity of non-governmental organisation (NGO) staff to plan, implement, monitor, and evaluate effective behaviour change strategies. The manual consolidates handouts and facilitator materials with training guidelines.

The “Designing for Behavior Change” (DBC) workshop was created in response to community health managers' and planners' need for a practical behavioural framework that aids them in planning their projects strategically for maximum effectiveness. It is built upon the BEHAVE Framework, developed by the Academy for Education Development (AED). The workshop trains participants to apply AED's BEHAVE Framework to improve maternal and child health programming.

From the manual: "Overview of the Workshop: The six-day workshop described in this facilitator’s guide gives field staff and managers the skills and tools to apply a behaviour approach to designing maternal and child health programmes. The goals of the training are to:

• Build the capacity of PVO staff to plan, implement, monitor and evaluate effective behaviour change strategies;
  
• Provide an introduction to the tools necessary for identifying key factors that influence behaviour change to ensure that behaviour change activities are selected based on their potential ability to address these key factors and to effect long-term, sustainable behaviour change within the shortest time period possible;
  
• Increase levels of comfort with planning behaviour change strategies; and
  
• Demonstrate the use of learner centred adult education methodologies to model how participants can replicate appropriate sections of the training for their fellow colleagues and partners.
  

By the end of the training, participants will have:

1. Analysed the different components of the DBC framework and practised completing each of these components based on real or sample data;
   
2. Assessed data from a barrier analysis or doer/non-doer survey to identify key factors effecting behaviour change in a specific priority or influencing group;
   
3. Applied the DBC framework to their own projects or to a case study to develop strategies informed by formative research results; and
   
4. Self-critiqued, received feedback from peers and facilitators, and improved their frameworks to improve the quality and increase the potential success of their behaviour change strategies."