Development action with informed and engaged societies
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Communicating with Disaster Affected Communities (CDAC)

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CDAC is a cross-cluster service working to enable humanitarian operations to get information to those populations affected by the January 12 2010 earthquake and its aftermath (including issues such as cholera) and to channel their voices back to the providers of assistance working with local media and non-mass-media communications.
Communication Strategies

CDAC uses various information and communication methods in an effort to act as a source of expertise and advice, a community of practice, and an advocacy platform that aims at ensuring that the humanitarian sector mainstreams CDAC, and that local media play a role in maximising aid effectiveness, accountability, and transparency to affected communities. The CDAC network in Haiti includes experts in radio, mass media, SMS (text messaging), web based and non-mass-media communications, public information officers, and journalists, both local and international.

CDAC in Haiti, working through member organisations funded by different donors, has - for example:

  • Provided a coordinated service to disseminate information, including explaining food distribution systems, publicising vaccination campaigns and cash-for-work programs, etc, to various organisations - shared, in part, through in-person meetings;
  • Provided a daily humanitarian radio show produced by Internews in Creole called Enfomasyon nou dwe Konnen (ENDK) (News You Can Use) - broadcast across 25 radio stations.
  • Carried out needs assessments of local media and provided emergency assistance;
  • Coordinated the distribution of 12,000 wind-up radios donated by the United States (US) government;
  • Provided advice and materials to camp leaders on information campaigns around relocation.
  • Established a media centre for local journalists.
  • Offered advice on working with local media, including audience research and contacts for local stations, journalist associations, and telecoms providers.
  • Coordinated and provided advice to technical advice to major humanitarian outreach campaigns.
  • Conducted audience research and mapping, including of non-mass media information channels.
  • Established feedback, public opinion, and focus group mechanisms on issues relating to recovery and reconstruction and channeling of findings back to humanitarian responders.
  • Organised weekly meetings to discuss and coordinate ongoing outreach initiatives and needs.
  • Provided support for development of longer-term outreach and communications work including soap operas, on-air psychosocial work, etc.
  • Developed working relationships with local media and communications service providers.

Further details are available on the CDAC website.

Development Issues

Risk Management, Health.

Partners

CDAC Global was founded by a group of international relief and development organisations including Save the Children, International Federation of Red Cross and Red Crescent Societies (IFRC), and the United Nations Office for the Coordination of Humanitarian Affairs (OCHA), and media development agencies including Thomson Reuters Foundation, BBC Media Action, International Media Support (IMS), and Internews.

CDAC Haiti is led by Internews in collaboration with International Media Support (IMS), and supported OCHA. Other partners include: Catholic Overseas Development Agency (CAFOD), CARE International, HelpAge International, and Save the Children Alliance.

Sources

CDAC website, December 3 2010 and February 16 2012.

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