The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
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Aprender TV (Learning TV) - Bogotá, Colombia

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This project seeks to integrate television and the internet with academic activities in the city school system with a focus on the promotion of healthy behaviours.
Communication Strategies
Aprender TV includes a 30-minute television programme broadcast three days per week on the local channel, a website and training manual, and other print materials. Topics explored include healthy behaviours, environmental conservation, recreation and sports, tolerance and reduction of use of violence for conflict resolution, and conservation of public space for recreation activities.
Development Issues
Health, Environment, Conflict.
Sources

"Documenting and Sharing Learning in Health Communication for Development - A Literature Review." Prepared by Rafael Obreg